We are a business consulting firm that provides practical advice and hands-on support for commercial, not-for-profit and statutory organisations.
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Making sure you plan for

your digital future…

 

Audience Segmentation

For you to truly increase the life-time value of your supporters, you will need to separate them into similar groups, based on their similar characteristics. Having supporter insights and detailed audience analysis, which refers to interests, preferences, locations, demographic, and other aspects of a group will lead to a more strategic and joined up approach to all of your future engagements. Do contact us to discuss further.

Analytics

These are absolutely key for any sort of digital success! Not knowing about your web users and their journey will restrict you when planning future strategy. Having the right tracking in place, so your team can always have the best information about who, why and when, at their fingertips will allow you to plan all your communications and marketing more effectively and efficiently. Do contact Us to discuss further.


Email Marketing

& Lead generation

Now that you have your analytics in place, you will need to start to drive traffic to your website. Email marketing is a very successful channel for making this happen, but often it is executed incorrectly. Making sure that you have the correct email template, they are being sent out at the best time and are working across all platforms will have a huge effect on user engagement. Do contact us to discuss this further.

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Social media

& PPC

Facebook, Twitter, Linked-In and Instagram are probably the most well known. But to stay in touch and generate new leads, todays modern organisations will need to make sure they are not missing out on using other channels. Our analysis will look at all of your existing channels, their use and their performance. Plus we will try and identify new content and channels for you to use. Do contact us to discuss further.